Case Study

Brand Name: Alchemy Xperience

WHO AM I?

If your brand was a person, who would it be?

She’s the woman who walks in peace and power. She’s deeply intuitive, emotionally grounded, and physically disciplined. She moves with grace but radiates strength. She’s the friend who motivates you with love, holds you accountable, and reminds you that healing and growth are sacred.

What makes this person unique?

She embodies transformation. She doesn’t just work out she evolves. She leads with empathy, embraces her femininity, and shows that true strength comes from within. Her journey is spiritual, soulful, and holistic.

Brand Traits

• Empowering

• Disciplined

• Authentic

• Soulful

• Transformational

• Grounded

WHAT DO I WANT TO SAY?

What does your brand want to share with the world?

True transformation starts within. You don’t have to sacrifice your softness to be strong. Healing, fitness, and personal growth can be sacred, empowering, and intentional.

What is your brand saying that no one else is saying?

This isn’t just about the gym it’s about reclaiming your body, your energy, and your identity. This is where femininity and power meet. You’re not just building muscle.

Brand Voice

Empowering

Grounded

Intentional

VISUAL PERSONALITY

Main Colors

Gold #FFD700

Rose Gold #F2a094

White #FFFFFF

Secondary Colors

Cream #FEFBEA

Black #000000

Fonts

 General Font Style: Aref Ruqaa

 Headlines: Aref Ruqaa Bold

• Sub-Headlines: Aref Ruqaa

• Body Copy: Aref Ruqaa

Symbol

Alchemy Xperience symbol is the butterfly. The butterfly goes through three stages to reach it full potential signifying transformation, which is a main priority for Alchemy Experience.

SWOT ANALYSIS

Strength

  • The brand is not only focused on one component of wellness.
  • Can attract a diverse community of consumers due to the values being centered around overall human wellness. 
  • Can give tips about socioeconomics, with the creator having a background in social work.

Weakness

  • Alchemy Xperience may be viewed as a certified health and fitness brand instead of a wellness brand (personal experience).
  • There are various wellness brands on the internet.
  • Not having a certified training license can hold the brand back.

Opportunities

  • Getting certified as a trainer can bring more value in credibility as a brand.
  • The brand can collaborate with other wellness brands locally, regionally, and/or nationwide.
  • Being open with consumer about personal wellness journey can generate more consumers.
  • No judgement, and helpful tone of the brand can lead to better relationships with consumers.

Threats

  • Due to various wellness brands, consumers may skip over Alchemy Xperience due to being new on the schene.
  • No establishment on social media can threaten exposure.
  • The brand can be viewed more catered to women, although the brand is helpful to both genders.